Digital Marketing Master Certification

Posted by omkarnn@gmail.com

The Digital Marketing Master Certification course is designed for professionals and learners with a foundational understanding of digital marketing. This program delves deeper into advanced concepts like PPC advertising, social media marketing, and conversion rate optimization (CRO). By combining intermediate-level quizzes, practical projects, and

Module 1: Foundations of Digital Marketing

Lessons

Introduction to Digital Marketing History and Evolution of Digital Marketing Digital Marketing Ecosystem Key Metrics and KPIs for Campaigns Search Engine Basics Quizzes and Assignments

Module 2: Content Marketing

Lessons

Content Strategy Development Creating Engaging Content Optimizing Content for SEO Content Distribution Techniques Quizzes and Assignments

Module 3: Search Engine Optimization (SEO)

Lessons

On-Page SEO Off-Page SEO Technical SEO Local SEO Quizzes and Assignments

Module 4: Paid Advertising (PPC)

Lessons

Introduction to PPC Google Ads Fundamentals Social Media Advertising Advanced PPC Techniques Quizzes and Assignments

Module 5: Social Media Marketing

Lessons

Developing a Social Media Strategy Platform-Specific Strategies Community Management Quizzes and Assignments

Module 6: Advanced Digital Marketing

Lessons

Conversion Rate Optimization (CRO) Analytics and Reporting Artificial Intelligence in Marketing Voice and Visual Search Optimization Quizzes and Assignments

Additional Classes

Lessons

SEO Audit PPC Campaign Assessment
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